2017 Worldwide Hotel Market Report: what changes among global hospitality leaders? [2/3]

For more information, see the first and third parts of this article.

6 - AccorHotels

Supply change: +5,3% - # of hotels, 2017: 4 149 - # of rooms, 2017: 583 783

AccorHotels climbed back up in the rankings since its merger with FRHI, but while external growth remains on the agenda, the other two pillars of the group reflect it better: apartment rentals and concierge services and F & B. Sébastien Bazin plays the diversification card by reinvesting in events and customer services. The future is emerging with a new separation: the subsidization and sale of a large part of real estate assets. The operation has been baptized Booster. It is expected to generate several billion euros, part of which will be reinvested in technology and the acquisition of new start-ups. On the hotel side, lifestyle is on the agenda, with equity deal as at 25hours, and for younger generations with the early development of Joe & Jo, a modern version of youth hostels. After the revival of Ibis, we are expecting a revitalization of the founding brands, Novotel and Mercure.

7 - Choice Hotels International

Supply change: +1,7% - # of hotels, 2017: 6 514 - # of rooms, 2017: 516 122

Choice Hotels International is undergoing the inevitable ebb and flow of large franchise networks that limit the net growth of the supply. The group is working to reposition its strong brands, starting with Comfort, whose new version is being rolled-out in the USA with substantial financial support, before international expansion. Today, the priority is more on the mid-and upscale range, through the Ascend label and the brand Cambria, Choice’s Lifestyle supply. This segment is more profitable and trendy, and mobilized nearly $500 million in marketing and operations budgets. Another priority segment is extended stay, with the MainStay brand, which benefits from a new concept. Choice has focused on international...