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September 2020: a harsh return to reality for French hoteliers

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Published on 23/10/20 - Updated on 17/03/22

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September marked the end of the summer recovery that had revived a glimmer of hope for the hotel sector. KPIs fall back again, plunging the French industry back into the harsh sanitary reality. As observed in recent months, the severity of the decline remains uneven across regions and segments.

In September, due to the absence of business customers, the occupancy rate in France declined by 33.5 points (43.8%) compared to September 2019 (77.4%) and by 5.2 points compared to August 2020 (49%). Likewise, average daily rates decreased significantly, from €90.1 excluding VAT in August to €76.7...

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