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July 2021: Despite the overcast weather, tourists were present in France

Tourists have been on holidays despite the rainy weather in July, bringing hotel performances closer to the pre-crisis level. While Paris and the region Ile-de-France remained below Pre-crisis levels, the rest of the country triggered a boost in the activity.

Between June and July 2021, the overall occupancy rate in the French hotel industry rose from 46% to 54.9%. The gap with 2019 remains at -21.3 points, but it is gradually narrowing. It was - 35.6 points in June 2021 compared the same period in 2019. This can be explained by the revival of tourist confidence, the need to get away, but also and especially by the increase in the population's vaccination rate.

Paris remains the most impacted area in France with an occupancy rate that decreased by 48 points compared to 2019 and a RevPAR that dropped by -65.2%. However, the capital's performance is up compared to the previous month: occupancy rate is up by 10 points between June and July 2021.

These gaps are smaller for the rest of the region Île de France and even smaller for the rest of the country thanks to a leisure and family clientele that enjoy the summer period. The region Île de France records an occupancy rate close to 40% and the Province close to 52%.


Once again, it is the budget segment that is doing best with an occupancy rate of 62.8% (only 11.4 points lower than in 2019), while the upmarket segment only has an occupancy rate of 43.6% (-36.8 points lower than in 2019). The high-end hotel sector is indeed dependent on international and business tourism activities which are still struggling to recover. Although these results are far behind those of the pre-crisis period, they are still significantly higher than those of last month.

The end of the month was marked by the arrival of the health passport in cinemas, theatres, entertainment and leisure parks, but tourist performance could be further impacted by the extension of this measure to bars, restaurants, campsites and transport from August, 9th. Will the health passport have a real impact on hotel occupancy in August?

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