July 2018: a (very) promising start to summer

3 min reading time

Published on 30/08/18 - Updated on 17/03/22

Saint Honorat Island off Cannes has benefited from the seaside city’s excellent performance

Thanks to an economic situation that continues to be favourable in Europe, French hoteliers increased their prices in all categories while recording an increase in occupancy. Hotel performances in July were gratifying and heralded the Côte d'Azur’s revival after two difficult years. Paris and certain metropolises such as Rennes and Nantes also stand out, while others stagnate.

After a year 2017 which saw an increase in occupancy despite prices, the year 2018 sees French hoteliers ADRs on the rise. July confirmed this trend across all categories with an average price up 6.3% compared to the previous year. Budget hoteliers boosted prices (+5.0%) while their OR fell 1.4...

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