"2018 is really a key year. The tensions of the Syrian conflict, the tensions between Iran and Saudi Arabia with the prospect that the USA will come out of the nuclear agreement next May 12, the tensions with Russia and North Korea; international events are jostling one another and can change the balances of our society."
What can be done in this context?
We must anticipate; to anticipate means to know. A maximum variety of indicators must be considered even if none of us has the key to the future.
- Be resilient to shocks
- Know how to adapt and innovate
- Know how to cooperate because society is mobile and open
It is necessary to have a global strategic vision and have one foot in globalization by working with global actors and mastering different technologies while keeping the other foot in local affairs because beyond the product, what is being sold is a culture, an image, a civilization…
Churchill said, "You must take change by the hand before it grabs you by the throat." The hotel industry is in a pivotal period, so we must keep an eye out for international developments. "
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