Six professionals reviewed the new consumer practices that once gave rise to rivalry between the sector's key players. On this occasion, hoteliers and OTAs discussed the need to collaborate, experiment and innovate in order to create their own market place.
Where are we today in this great battle for market shares? Paul Mulcahy, Mövenpick: "Booking and Expedia account for about two thirds of our OTA bookings worldwide, and in the USA the figure is probably 90%. There is clearly market dominance in terms of online bookings. That said, the 90% in the...
This content is for subscribers only. You have 80% left to discover.
Every week, the HON team brings you an expert look at the world of hospitality.
By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.BECOME A MEMBER