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Swisscom puts CitizenM on Cloud Nine

4 min reading time

Published on 18/04/11 - Updated on 17/03/22

A cloud is defined as “a visible collection of particles of water or ice suspended in the air, usually at an elevation above the earth's surface.” Whilst the clouds we see in the sky have nothing to do with “the cloud” IT technicians refer to, they actually have very much in common. Let’s take the example of CitizenM. The Dutch founders of this award winning hotel chain were on a quest to provide affordable luxury to its guests.

Yes, affordable luxury is indeed an oxymoron, or as some industry insiders would put it, “It’s like trying to square a circle.” Enter Swisscom: fully equipped with a square cookie-cutter in their hands. The Swiss specialists in IT and media solutions were granted a mission to equip a ground-up...

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