Atlantis Dubai Launches Atlas Project on World Oceans Day

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Published on 16/06/21 - Updated on 17/03/22

Credit : Atlantis Dubai

On World Oceans Day, Atlantis Dubai, an all-ocean resort located on the Persian Gulf Sea and home to 65,000 marine animals, is launching "Atlantis Atlas Project," its sustainability initiative.

The Atlantis Project gives every guest the opportunity to contribute to sustainable and responsible tourism. Whether participating in marine life education programs designed for all ages or discovering sustainable, local and organic cuisine at nine of the hotel's restaurants, Atlantis Dubai guests can enrich their stay by immersing themselves in the local environment and doing their part for the planet.

The Atlantis Atlas Project focuses on four main pillars: Responsible Operations, Education and Awareness, Marine Conservation and Animal Welfare and Corporate Social Responsibility.  

Tim Kelly, general manager and executive vice president of Atlantis Dubai, said:

We are delighted to launch the Atlantis Atlas Project, which we have been working on for years and which publicly marks our commitment to sustainability. The project brings together and consolidates all of the cutting-edge work on environmental and social responsibility that Atlantis Dubai has already done, as well as our long-term vision as a pioneer in educational tourism focused on respect for people and the planet.

Our ambition, through the Atlantis Atlas Project, is to engage visitors in our conservation efforts to help them experience more of the natural world, with the help of our team of marine life experts and world-class aquatic environments. It is also an opportunity to experience locally produced, sustainable food and, most importantly, to ensure real environmental impacts through our own programs and through contributions to strategic project partners twice a year. The Atlantis Atlas Project is focused on protecting and preserving nature through awareness and education, and our journey is just beginning.

Beginning June 8, by booking an educational experience at Atlantis Dubai, guests and visitors will actively contribute to environmental conservation and preservation. For every experience booked involving marine animals, $1 will be donated to conservation, sustainability and environmental education initiatives, which will be selected twice a year as part of the Atlantis Atlas project to make a measurable impact on nature.

Responsible Operations: Sustainable, Locally Sourced and Organic Dining Guests at Atlantis Dubai can now enjoy a selection of organic, sustainable and locally sourced dishes that have been grown and harvested in Dubai. These menus are available at nine of Atlantis Dubai's restaurants: Bread Street Kitchen by Gordon Ramsay, Seafire Steakhouse, Hakkasan, Nobu, Ronda Locatelli, Seafire, The Shore, Wavehouse and WHITE Restaurant.

Education and Outreach: Mini, Junior, and Master Marine Biologist Programs and Dolphin and Fish Tales TourYoung explorers and families interested in underwater life and the environment can connect with nature through Atlantis Dubai's new Mini Marine, Junior Marine, and Master Marine biologist programs and guided tours led by a team of aquarists and educators.

Marine Conservation and Animal Welfare: Shark and Ray Release and Dubai Dolphin Survey As part of Atlantis Dubai's commitment to conservation, the destination has a shark and ray breeding program that releases marine animals into the waters of the Arabian Gulf twice a year. The Atlantis Dubai's team of marine specialists breeds and releases several sharks into the ocean in the Jebel Ali Nature Reserve, a protected coastal area with coral reefs, mangroves and seagrass beds, to boost wild populations.

Corporate Social Responsibility: EarthCheck Silver Certification and Gold Standard accreditation from the Association of Zoos and Aquariums (AZA). Atlantis Dubai is one of only three hotels and resorts in the Middle East to achieve the coveted EarthCheck Silver certification, which recognizes its environmental standards and policies.

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