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Stockholm: shifting directions

7 min reading time

Published on 08/11/06 - Updated on 17/03/22

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The Swedish capital is ardently battling its international image deficit and is affirming its regional position. A far cry from the clichés, Stockholm has all it needs to succeed in tourism: charm, a rich cultural heritage and a sweet lifestyle. Already very large, the city’s hotel supply continues to improve with regard to the congress, seminars and incentives segment.

“Stockholm, Scandinavia’s capital”. The capital’s new marketing identity could ruffle some feathers in Oslo or Copenhagen. But today, it must be observed that the largest city in Scandinavia is no longer hiding and is working to establish itself on the tourism market in Northern Europe. By replacing...

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