The European Travel Commission (ETC) has published a report estimating the additional spending by Chinese nationals in the EU at €12.5 billion if the visa requirement for entering European territory is lifted.
A more liberal visa policy should benefit the tourism and travel industries, according to the European Travel Commission (ETC).
For example, Chinese arrivals are expected to increase by 7 to 18% per year between 2018 and 2023 in the EU (27 countries excluding the United Kingdom), generating €12.5 billion in additional spending and creating 120,000 jobs in the tourism and travel industries.
This report may be compared with the recent declines in Chinese visitors to Asian countries, particularly impacted by the decline of the Yuan against the dollar and a boating accident in Thailand. These events show the extent to which destinations can face obstacles to be attractive and that a liberal visa policy must be integrated into a more global strategy to increase arrivals from a targeted market.