With 3.6% growth from January 1, 2016 to January 1, 2017 in the global hotel and residence supply, for both branded and unbranded properties, the rate is the strongest in 15 years. This growth pushes it beyond several symbolic benchmarks: 25 million rooms and apartments worldwide; 8 million in Europe and closing in on 7 million in Asia Pacific. While old trends continue, a new region for growth seems obvious: the entire African continent, which is picking up where Latin America left off.
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The different movements and accelerations progressively shift the breakdown of global positioning. Europe continues to be the best equipped in terms of hotel and residence supply, ahead of Asia-Pacific which has surpassed North America that has held third place for the past few years. Little by little they are giving up relative market shares, but that only rebalances the relationship between populations and hotel equipment. The situation is not at all the same for the branded hotel supply. The American continent is regaining its leadership position ahead of Asia Pacific, where groups are mostly in control. Europe is in third place on the podium, thanks to the strong presence of family operations. The penetration rates of the branded supplies are making slow progress. Technically, voluntary chains and marketing groups are not taken into consideration in the calculation for branded properties, but they ought to be included, considering the rigor of the requirements, the marketing policy and the discipline within chains. Thus, the supply in Europe would appear much better organized under brands, labels and signatures that practically have a veritable brand strategy.
The ranking of supplies by country has not changed much. The first positions are solidly held by the United States, the proportionately best equipped country in terms of hotel supply with slightly more than 5 million rooms. China is gradually catching up and leapt ahead by 800,000 new rooms in just a year, guaranteeing it will surpass 3 million next year. Italy with its million rooms, mostly in family operated properties, holds onto 3rd place which will soon be contested by Germany whose economy hotel brand is still under development. Spain has recovered from its real estate crisis and is moving forward once again. The United Kingdom is absorbing the formidable growth for and following the organization of the 2012 Olympics. Traditionally 7th, with a global supply bigger than 85,000 rooms and residential apartments, France was demoted a rung when Japan surpassed it with a few dozen additional units. Lower in the ranking, Indonesia rose up and ousted Saudi Arabia from the Top 15. The rise of Indonesia demonstrates the rising strength of the other Asian countries, where the population is growing rapidly such as Vietnam.
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