France's hotel industry once again pursues a good dynamic. While all segments are doing well overall, the upscale and budget segments drove results up, particularly in terms of the occupancy rate.
March 2018 included the 43rd César ceremony at the Salle Pleyel in Paris, the Salon du Livre and the Salon de l’Agriculture and Fashion Week.
After an encouraging beginning of the year with a month of January with a RevPAR up +3.9%, followed by a month of February on a rebound with +8.0% growth in its RevPAR, France's hotels are not stopping and show a RevPAR up by +6.8%.
The budget segment posts the strongest growth with +8.6% on the RevPAR thanks to a combined increase occupancy rate (+2.7 points) and prices (+4.2%). The upscale followed close behind with +7.4% in the RevPAR mostly due to an increase in occupancy rate (+3.9 points), but also a price increase (+1.3%). March is favorable to the two opposing segments: the budget category realized growth in its RevPAR by +2 points with respect to Year-to-date growth while the upscale category progressed by +1 point over the Year-to-date growth in the RevPAR. These categories outdistance the economy and midscale segments that nonetheless report growth by +5.2% and +5.8% in the RevPAR respectively thanks to growth in average daily rates and occupancy rates. These results are in line with the Year-to-date growth of the RevPAR.
In the provinces, growth in the RevPAR was by +3.7%, and the two extreme segments are responsible: budget and upscale, with +6.7% and +5.2% growth in the RevPAR respectively. These developments are primarily due to an increase in occupancy rate by +2.8 points on the upscale segment and an increase in average daily rate by +3.5% for the budget segment.
Growth in the Paris region (outside Paris) reached +12.5%, which is in line with this trend that saw the RevPAR climb on the budget segment +14.8% and on the upscale leap by +16.9%, thanks to significant growth in occupancy rates as well as significant, but more moderate, increases in prices.
In Paris, the situation is a bit different with growth in RevPAR by +9.1% across all segments, the capital observes significant dynamism in March on the economy segment with +12.3% for the RevPAR due to a combined increase in occupancy rate (+4.9 points) and prices (+5.8%) and on the midscale with +10.5% growth in the RevPAR thanks to a +7.1% increase in prices.
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