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Liverpool: Pop capital of the World

Historically a major port at the forefront of the English industrial revolution, Liverpool has relied on the renown of the Beatles and other “Mersey beat” artists such as the Spice Girls, as well as on its prestigious football clubs, to place itself on the global map of tourism destinations.

Beyond culture and sports, the Merseyside port remains a major economic centre, notably hosting companies active in the sectors of finance, insurance, trade, education and health care. The John Lennon Liverpool Airport handled nearly 5.5 million passengers in 2016, +37.5% from 2014 figures.

The city's age gives it a very rich and varied architecture and has made it a privileged setting for filmmakers, placing it second among the most filmed cities in the United Kingdom. Liverpool's ability to stand in for other cities, including New York in the 1920s for the movie Fantastic Beasts and the 2016 production of Where to Find Them. Europe's leading country in terms of film production, the United Kingdom relies on the cultural influence of its industry to develop film tourism.

In 2004, much of the city was classified as a UNESCO World Heritage Site, which greatly increased its attractiveness and drove up property prices.

After recording significant growth between 2016 and 2017, driven in particular by the opening of Pullman and Easy Hotel units, Liverpool’s chain hotel supply stabilised in 2018. The year's main development was a rebranding: Travelodge now operates a property formerly operated by Holiday Inn Express.

The occupancy rate surged by 3.7 points in 2017, while the average price rose by 3.8%. These joint developments led the RevPAR to grow by 8.9%: Liverpool maintains a strong development dynamic in its hotel demand, superior to the national average, in a context of stable supply last year.

Find all of our analyses and details of chain supply and performance across the UK in the European Hospitality Report, available on our store.

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