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Lifestyle brands, the seduction tactic of hotel groups #2

14 min reading time

Published on 18/07/18 - Updated on 17/03/22

Prizeotel - Hannover

Lifestyle hotels have been an important trend in recent years and they are flourishing; moreover, it looks like they are not just a passing fashion. Which hotel groups are targeting this niche and what does their supply consist of? A look at lifestyle brands belonging to major hotel groups.

Radisson Hotel Group Founded in 2015, Radisson RED, a brand by Radisson Hotel Group, brings a playful touch to hotel stays and offers meeting places with a relaxed atmosphere and refined design. Radisson RED says it is connected "with an eternally young state of mind" and believes that hotels "can...

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