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Analysis

Krakow keeps seducing visitors

Kraków, the capital of Lesser Poland, a major economic center with many multinational corporations, is also the number-two tourist destination in the country. In a positive national context for tourism, the city presents several assets to attract a new clientele and hotel investors.

Of medium size, the city has developed uninterruptedly since the Middle Ages, with industrialization taking place outside the city walls, allowing each district to echo the time of its construction.

Krakow, Poland's major economic centre, has a much lower unemployment rate than the national average (4.8% against 13% nationally), taking advantage of the fall of the Soviet bloc in 1990 to develop the private sector. Many multinationals have established themselves in Kraków: Google, IBM, or the German group MAN, which operates a production plant there.

Tourism is a key sector of activity in Krakow, with a number of visitors reaching 13 million in 2017, beating the record set the previous year (12.7 million). The main annual event is the Krakow Jewish Culture Festival, the world's largest event of its kind in a local Jewish community,

Initiated in 2004, the construction of the "Nowe Miasto" project is expected to be completed in 2018 and provide the city with a new commercial and tourist centre directly connected to the city's transport hub, housing the headquarters of many regional companies.

After increasing by 8.1% between 2016 and 2017, the supply of chains stabilised with a 1.3% increase in 2018 to reach 4,776 rooms on January 1.

Hotel performances are on a weak positive trend, driven exclusively by the rise in prices, while the occupancy rate is down (-0.6 point) to 78.8%, a level that remains high and above the national average. After a 12.6% increase in 2016 and +12.5% in 2015, thanks to the World Youth Days, the average rate increases slightly in 2017 (+1.3%) to PLN 334.

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