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June 2018: the sun is shining on Europe’s hotel industry

Following a slump in May 2018, the hotel industry is holding course in the majority of European countries.

After growth in the RevPAR by +5.3% in April followed by a  -1.1% decline in May, all of Europe’s hotel industry is distinctly improving with overall growth in the RevPAR by +6.7%. The month of June boosts the cumulative result for the first semester to settle at +3.8%.

While all the segments saw a drop in their occupancy rate resulting in an overall slump by -0.9 point last month, this shift into lower gear was quickly absorbed by renewed dynamism and +2.1 points on the indicator.

The budget segment performed particularly well this month with a RevPAR up +8.6% primarily due to a +6.1% increase in average daily rates followed by growth in occupancy rate by +1.8 points. Each of the higher segments followed suit and also progressed on the three indicators.

 

With its RevPAR up +20.3%, the Netherlands benefited from an occupancy rate up +5.1 points and average daily rates up by +13.3%. Amsterdam hosted the 22nd triennial World Congress of Psychotherapy and the The Hague hosted the 5th European IRPA Congress at the Dutch Society for Radiation Protection at the beginning of June. In second place with a RevPAR up +16%, Greece posts an increase in prices by +14% and hosted the 5th World Congress of Dermoscopy in Thessalonica as well as the 17th World Congress in Fetal Medicine in Athens.

With rich cultural events programming including a new one in particular – the first Brussels International Film Festival lasting 10 days, Belgium posts a RevPAR up +13.5%, which may be explained by combined increases in occupancy rate (+5.1 points) and average daily rate (+6.3%).

Germany and Latvia also posted growth in their RevPAR by more than 10% thanks to increases in occupancy and average daily rates.

Spain saw average daily rates drop by -2.7% and the slight increase in its occupancy rate (+0.5 points) which resulted in a RevPAR down -2.0%. With a RevPAR down -1.6%, the Czech Republic experienced a different scenario: its occupancy rate dropped by -1.9% while its average daily rates stabilized at +0.7%.

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