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July 2021: the European hotel industry is back on track

5 min reading time

Published on 23/08/21 - Updated on 05/04/22

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The month of June saw the start of a recovery in hotel activity, and July confirmed it. The number of tourists in Europe increased across the continent.

Although the overall occupancy rate of European hotels remains down by -29.6 points compared to the pre-crisis period, it rose significantly between June and July 2021, gaining 11 points to reach 48.8%. The second month of July under the pandemic resulted in better results than last year’s: +16.2...

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