Analysis
Europe
Trends

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July 2019: no excess for European hoteliers

5 min reading time

Published on 23/08/19 - Updated on 17/03/22

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Plage vacances touristes

European hoteliers maintained their occupancy and revenues during this first month of the high season. No double-digit growth except for seaside destinations. While some European destinations are crying out about overtourism, the data reflect a contrasting reality.

With occupancy up +2.1 points between July 2016 and July 2017, +0.9 percentage points in 2018 and +0.7 percentage points in 2019 in Europe overall, the trend remains positive. Hoteliers maintained their average daily rates at +1%, resulting in a +2% increase in RevPAR (€79.80 ex-VAT). This is the...

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