In France, in 2018 the hunt for results with an increase in prices resumed, resulting in nearly 5% that allowed the RevPAR to surpass the benchmark of 60€ for the first time. How do the different agglomerations compare?
Nationally, results are positive for French hoteliers this year with, for the first time, the RevPAR surpassing the €60 mark. In terms of occupancy, while high-end properties have seen their OR increase thanks in particular to the return of international customers, hotels in the budget segment, which are mainly frequented by domestic customers, have shown stable attendance compared to 2017. Average day rates, on the other hand, are increasing uniformly across all segments
Data shown below are Year to date - 11/2018, i.e. performance from the beginning of the year through November compared to the same period of the previous year. Prices and RevPAR are in Euros excluding taxes
The agglomeration of Paris gained +3.6 points in OR, which stood at 78.4%. The return of international clientele, the organization of large-scale events such as the Ryder Cup, the Paris Motor Show and the Gay Games allowed hoteliers to increase their prices (+7.8%). The capital's RevPAR is approaching the 100 euro mark, leaping +13.0%, which is the highest increase among all French agglomerations.
Since the advent of the TGV, Rennes has developed its offer for business clientele with a new Convention Center (Le Couvent des Jacobins), while increasing its appeal to super vacationers. The OR rose +2.4 points to settle at 67.6% and it is the increase in average daily rates (+6.6%) that pushed the RevPAR up +10.5%. At 48.2 €, it is certainly lower than that in other cities, but it suggests a certain potential for the years to come.
With a RevPAR at 104.8€ (+5.2%), among the highest in France, hoteliers in Nice benefited from the city's growing appeal to foreign clientele, driving prices up (+3.5%). Thus, the airport in Nice handles more twice as much international (up +4.7%) as domestic trafic (+2.6%); the strongest growth is from the Middle East (+ 33%) through growth in the offers of Emirates and Qatar Airways.
The city of dukes is working to grow its appeal to digital corporations with events such as Nantes Digital Week and Web2day. Despite occupancy that stagnates (0.8 point) hoteliers are watching their RevPAR climb by 7.3% poussé par la hausse des prix (+5,9%).
Vanguélis Panayotis, President of MKG Consulting and OlaKala, analyses the year's results: "Good performance France for hoteliers in 2018. France is split with the dynamics of major cities on the one hand and on the other that of the provinces. The year 2019 should also be positive. The first quarter will certainly be marked by the impact of recent event; nonetheless, we may expect new growth in performance indicators, although it will certainly be lower than in 2018 which was a year of catching up."
This article was published over a month ago, and is now only available to our Premium & Club members
Access all content and enjoy the benefits of subscription membership
and access the archives for more than a month following the articleRegister
Already signed up? Identify yourself
An articleBuy the article
A pack of 10 articlesBuy the pack
Already signed up? Already signed up? Already signed up? Already registered? Login here!