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#GLF19 |"We have come to a crossroads"

Listen to Vanguélis Panayotis, CEO MKG Consulting, unravel today's trends during the Global Lodging Forum. Strong signals, weak signals, what are the major trends of the sector? The profiles of hospitality actors are changing, where does the leverage for creating value lie for each one?

In a world where operators are trying to support the value of their brands and to develop their territorial footprint, many of them are running up against a history of heterogeneous properties. With the era of the shift to asset light coming to an end, investors are also undergoing a transformation. Each player follows a different set of logic to achieve different benefits, asset rotation is accelerating... in short, times are changing and the profession must adapt.

Investor operators, third party managers, family offices, franchisees, operators... the trades of real estate operators and actors are evolving. What factors influence this new situation and to what extent?

We are at a crossroads: some are adopting a vertical growth strategy like Marriott and Jin Jiang, others, like Accor, are multiplying points of contact. Where is value created in these models? How do you give your brands value? Who will the next disrupters be and where will they be positioned?

Listen to the analysis of Vanguélis Panayotis, CEO MKG Consulting, and leave with a fresh view of the hotel sector.

Simultaneous translation FR/EN and EN/FR. 

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