Vanguélis Panayotis, president MKG Consulting, presented a geopolitical outlook of the hotel industry. The new players on the market - hybrid models and third-party managers - have made it possible to outline the importance of the brand/destination/quality triptych of the asset, which has become a real lever for creating value.
“This insight currently emerging. It is clear that we are shifting from traditional to more holistic methods. We are upping our game.” Regarding performance, the ranking of the top ten hotel groups worldwide – which was subject to the impact of mergers, acquisitions and consolidations in recent...
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