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France: are tourism revenues meeting their potential?

2 min reading time

Published on 27/07/19 - Updated on 17/03/22

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France is a market where tourism revenues do not accurately reflect traffic generated by international arrivals. The report published by the Assemblée Nationale points out that they are "largely beneath their potential".

The top-5 ranking of international arrivals does not correspond to that of revenues generated by this same activity. Spending per tourist is not the same from one destination country to another, because on the one hand the cost of living at the destination and on the other hand pricing for the loc...

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