Analysis
Europe
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European Report 2018: The Golden Age of ADRs is here

6 min reading time

Published on 14/02/19 - Updated on 17/03/22

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Bilan Europe 2018 : Le temps des PM est arrivé

Brexit, trade wars, populism and demonstrations... European countries suffered a number of blows in in 2018, impacting their economic activities and tourist flows. While there have been many challenges and most of them remain to be resolved, European hoteliers nonetheless show improved performance in 2018, demonstrating a certain appetite among tourists to continue to visit to the old continent, regardless of the weather.

2017 was the year of the OR: +2.2 points overall. 2017 succeeded in combining an occupancy rate up by more than +2% in each segment with a strong increase in ADR (+2.5% overall). 2017 was the symbolic year of market recovery and renewed confidence in the safety of European destinations. The hotel...

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