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Analysis

The end of the Holy Year strikes Rome with full force

Although located outside the country's economic hub (the North), Rome remains a major centre of activity and an important decision-making centre, and it has two airports: Roma Fiumicino (38.2 million passengers in 2017, -1.7%) and Roma Ciampino (5.4 million passengers in 2017, +10.1%).

Nevertheless, the development of Rome's air traffic remains hampered by Alitalia's difficulties and the uncertainties that weigh on keeping Rome as the national airline's hub.

Administrative capital of Italy, Rome is above all a major destination for cultural tourism, supported by the richness of its monuments, museums and archaeological sites.

Several underground extensions have been delivered in recent years, including the extension of line B (commissioning in 2014) and line C (2014 and 2015) and an extension to San Giovanni in 2017 that connected it to the rest of the underground network (line A). The attractiveness of the hotels served by these lines should therefore improve significantly over the years to come. A new project for a new stadium Tor Di Valle - Stadio della Roma with a capacity of 52,500 people, offices and a shopping centre is under study but remains contested.

The Italian capital had 17,316 chain rooms in its metropolitan area on January 1, 2018, a 2.6% increase compared with the previous year.

In 2016 (until November 20), Rome hosted the Holy Year. Although the event did not enable the Italian capital to record higher growth than in previous years, the capital nevertheless outperformed the overall results of the Italian market. In 2017, the occupancy rate of Roman chain hotels stagnated or even declined in the economy segment (-2 points). At the same time, prices fell sharply in the middle and high-end segments (-6.1% and -5.1% respectively), leading to a drop in RevPAR while other cities grew steadily.

Find our complete analysis, detailed rankings of the supply and performances for all Italy in the European Hospitality Report 2018, available on our store.

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