The month of August confirmed the trend seen in July, which was characterized by a slight recovery of the European hotel industry, driven by countries with a larger domestic market, particularly France and Germany, while certain destinations and market segments more dependent on international tourism remain deeply in the red.
Following an encouraging July for hotels, August confirmed the trend of a slight upturn for the sector in Europe. Despite historically low occupancy rates, with averaged 38.9% during August across the continent, the summer period thus was marked by a degree of recovery. Indeed, the occupancy rate...
This content is for subscribers only. You have 80% left to discover.
Every week, the HON team brings you an expert look at the world of hospitality.
By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.BECOME A MEMBER