Since the beginning of the year, the overall trend in Europe has remained stable. Some countries that are used to being in the lead are compensating for the decline in occupancy rates by increasing average daily rates, while less popular destinations are consolidating their leadership positions. The summer season nonetheless ends with good hotel performances.
The positive results observed in August confirm the good summer performance of the European hotel industry. European hotels posted a 1.4-point increase in occupancy rates to 76.4% and average daily rates rose +3.1% to 97.5 euros. RevPAR was up +5.0% (to 76.9 euros) compared to the previous year...
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