Unsurprisingly, Europe underperformed very badly in April 2020, when countries were closed and confined. OR and RevPAR do not reach double digits despite prices maintained at maximum by open operators.
4% of OR, i.e. a fall of -68.8 points, prices down 36.7%, pulled down by upscale properties, for a RevPAR that plunges 96.5% overall and is now set at €2.50 excluding VAT.
The budget segment suffered the least, with an OR of 8.8% down 61.6 points and prices down 15.1%, while RevPAR fell 89.4% to €3.70 excluding VAT. In the economy segment, RevPAR is down 95.1% (€2.70 excluding VAT) with an OR of 4.6%. The midscale offer fills to 3.4% for a RevPAR down 96.5%. The complete cessation of events and drastic travel restrictions have dealt a fatal blow to business tourism. The most affected segment is, unsurprisingly, the upscale segment, which is losing 98.2% of RevPAR to reach €2 (excluding VAT) per available room, compared with €110.5 (excluding VAT) in April 2019.
Year to date and over the last 12 months of activity, the trend is also negative.
-45% of RevPAR since the beginning of the year, with an OR of 37.8%. Over the last 12 months, the impact of the crisis has affected RevPAR by -11.3% and OR by -9.3 points.
All European destinations are losing more than 90% of RevPAR and more than 60 OR points.
The United Kingdom, Germany and France are doing the least badly in terms of occupancy. 7.7% for UK hoteliers, some of which were filled by medical staff, and a RevPAR of £4.70.
In Germany and France, ORs reached 4.4% with RevPARs of €3.3 and €2.20, respectively.
Switzerland and Luxembourg also exceed the 3€ HT RevPAR with 3.9 CHF HT for Switzerland and 4.20€ HT for Luxembourg.
Two countries have been significantly affected by the crisis with performances close to zero for the facilities opened in the MKG Consulting database sample, the Czech Republic and Greece.
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