If 2017 was the year of the rebound in terms of occupancy, 2018 is the year of rising daily rates. French hoteliers are taking advantage of this new dynamic to recover and even exceed the ADR levels recorded in 2015. With a mixed start to the year due to the demonstrations, will 2018 have launched a new path to prosperity or marked a golden age that is already over?
7.3% increase in RevPAR in 2018 compared to 2017: this figure will remain significant in the annals. French hoteliers had to wait two years after the attacks to see all their performance indicators rebound. Indeed, the previous year, ORs certainly improved (+3.3 points) but the ADRs were sacrificed...
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