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2017 Worldwide Hotel Market Report: what changes among global hospitality leaders? [3/3]

Explore our in-depth analysis of the top 12 global hospitality leaders: what are the key drivers of their respective dynamics? Which brands are booming, and with what impact on groups' rankings?

For more information, see the first and second parts of this article.

11 - HNA Hospitality/ Carlson Rezidor Hotels

Supply change: +3,0% - # of hotels, 2017: 1,181 - # of rooms, 2017: 188,013

HNA Hospitality Group is one of the most disruptive players in the hotel industry. After acquiring 1/3 of the capital in NH Hotel Group, generating a strong inside opposition, it launched its nets on Carlson Hotels and thus Rezidor Hotel Group, fully controlled since the beginning of the year. In 2016, it created another big surprise by taking over 25% of Hilton Worldwide’s capital. To date, no synergy has emerged between these participations, which cause more negative reactions than positive ones. So what is the aim of the conglomerate, which is now alos active on the cruise  and air transport markets? Will it be the centrepiece of a vast ensemble that offers all the opportunities to organize travel? Meanwhile, its hotel supply, mostly made of its upscale hotels in China plus the Carlson Hotel Group brands, continues moderate growth. A new organization has been set up, led by Federico Tejera, ex-NH boss.

12 - Hyatt Hotels Corp

Supply change: +7,3% - # of hotels, 2017: 663 - # of rooms, 2017: 173,534

Hyatt Hotels Corp recorded revenues of $4.4 billion and a gross margin of $ 785 million in 2016 through its seven brands, mostly bearing the Hyatt name, with the exception of Andaz. The latest, Hyatt Centric, seeks to capture successful Millennials to present them with a luxurious alternative. Hyatt Hotels has also launched its collection of independent hotels that wish to partner with its distribution network,:  the Unbound Collection registered its first memberships. External growth is not in the Hyatt culture except when opportunity arises such as in Australia, leading to the acquisition of the wellnesscentered Miraval Group. The group is still controlled by the Pritzker family, although its listing  allows the family members to sell shares from time to time. In 2016, the Hyatt Group moved into new markets such as Colombia and Pakistan.

13 - Green Tree Hospitality

Supply change: +1,4% - # of hotels, 2017: 1,622 - # of rooms, 2017: 145,846

Greentree Inns Hotels Management is one of the lesser-known Chinese groups in the West, but which now counts on the world’s playing field. It opened its first hotel in 2004 in Shanghai and is already heading towards the 150,000 rooms milestone in 2017. Its presence is no longer limited to the mainland and already spills over into Southeast Asia. Chinese ambitions are rarely restricted, and the group opened a subsidiary in the United States in 2014. With a presence already established in various Western states and, like its Chinese colleagues and competitors, it is looking for a Western partner that could open the door to high-end brands.

14 - G6 Hospitality 

Supply change: +2,5% - # of hotels, 2017: 1,395 - # of rooms, 2017 : 124,913

G6 Hospitality operates the Motel 6 and Studio 6 extended stay brands, formerly part of the Accor group. The brand is celebrating its 55th anniversary in 2017, a long journey, not always successful for the budget brand. This will be an opportunity for promotions throughout the year. The sale to the Blackstone fund in 2012 has led to a revitalization of the network that is now present in North America and Latin America. The trend is to re-launch development after some serious weeding in the network that has eliminated those elements that are the least viable and most disruptive for the image of the brand. The network benefited greatly from the recovery of the US economy and business travel. The great news of 2016 is the strengthening of international development, towards Central America in partnership with IASG, and in India via a partnership with the company Auromatrix, which is committed to creating a franchise network of 40 properties by 2022 under the brands Motel 6, Studio 6 and Hotel 6.

If you wish to access the complete file, find the entire 2016/2017 worldwilde hospitality report on our store.

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