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World Rugby Cup: a third half-time for tourism?

3 min reading time

Published on 18/09/07 - Updated on 17/03/22

Everyone remembers the World Soccer Cup in 1998 and the impact it had on tourism in France. Entire cities - Marseille in particular – saw their image and occupancy take a giant leap thanks to this event. Today, the perspective of another World Cup – this time Rugby – is raising hopes.

We know through experience that this type of major athletic event resonates far away and internationally for several years. More than 200 media will cover the matches, representing a fine windfall for host cities in terms of developing awareness. But it is best to put things into perspective. While...

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