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MKG Exclusive: Brussels Remains in the Comfort Zone

The Brussels International Motor Show gave hoteliers in the Belgian capital above-average results, according to data from MKG Hospitality.

The Belgian Federation of the Automobile and Cycle Industry (FEBIAC) held its annual auto show from 10 to 22 January 2012 at the Brussels Exhibition Centre. FEBIAC reported a -7% drop in public attendance compared to last year's event. But the exhibitors and the sales teams were as numerous. The Federation stated, "The current economical uncertainty did scare a large number of potential visitors and buyers indeed." However, this drop in attendance went unfelt by area hotels. Data from MKG Hospitality demonstrates that occupancy rates went up by 5.8% pts to 60.9% for the period starting on 12 January 2012 to 22 January 2012. However, hoteliers dropped their room rates by -4.4% to 101 Euros, during the same period and RevPAR increased by 5.7% pts to 61.60 Euros.When looking at a detailed breakdown of the time period in question, Tuesday 17 January 2012 and Wednesday 18 January 2012 held the highest OR with 84% and 82.8% respectively. Amongst the many international events held in Brussels at the same time as the auto show, the NATO Chiefs of Defence meetings notably took place on the 18 & 19 January.


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