The finance capital of the world has been shaken up hard, but London remains a sure value for world tourism. Its hotel industry, despite a rate policy that has been readjusted down in order to stay closer to current trends, is holding its course pugnaciously. The drop in the pound sterling has attracted European leisure clientele, offsetting the desertion of American businessmen and leisure travelers. Emerging markets are also supporting tourism activity. This trend offers fine potential in light of the 2012 Olympics.
When the City works, everything works. But beware of the backlash... the difficulties of its financial market have pushed certain observers to slap a less than flattering nickname of “Reykjavík-on-Thames” on London… And yet this perfidious name hardly reflects the British capital's ability to resist...
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