Limited vs. Full service:the midscale battle

8 min reading time

Published on 11/05/09 - Updated on 17/03/22

The midscale segment is undergoing a transformation on the other side of the Atlantic. New concepts are appearing like Aloft, NYLO. Historic brands are undergoing a metamorphosis– Holiday Inn, Courtyard, Best Western and others are being regenerated. Increasingly serious competition from “limited service” 3*s, favored by both developers and clientele, oblige “full service” hotels to reinvent themselves. This explains the intense dynamism of a segment that has not yet reached-far from it-the limits of its development.

What is true around the world is even more evident in the United States: midscale hotels without full F&B outlets (1) are all the rage among developers. But this success did not happen yesterday - it has been a decade at least ­and seems to be here for a while. According to Lodging Econometrics, 37...

InterContinental Hotels Group

InterContinental Hotels Group

Hotel Group

  • InterContinental Hotels Group United Kingdom
  • Offres d'emplois 68 currents job offers
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La Quinta Inn & Suites

La Quinta Inn & Suites

Hotel Group

  • La Quinta Inn & Suites United-States
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Marriott International

Marriott International

Hotel Group

  • Marriott International United-States
  • Offres d'emplois 54 currents job offers
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Wyndham Hotel Group

Wyndham Hotel Group

Hotel Group

  • Wyndham Hotel Group United-States
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