July resists

2 min reading time

Published on 02/09/08 - Updated on 17/03/22

Like last year, France is having a successful summer season. While it might not be as brilliant as 2007 (+10.8%), last July shows growth in room revenue by 4.0%. And MKG Hospitality’s .rst estimations show August continuing in the same direction. Of course July’s significant drop in occupancy may leave professionals concerned. For the moment it remains offset by a still existent maneuvering margin for rates. While occupancy rates have been falling for a few months, they are still high: close to 70% on the last twelve months. The sector remains solid: room revenue is properly oriented and rose by +7.6% on the same period.

Now the masters in the art of yield management, French hotels succeeded in compensating for an occupancy rate that is lower (-1.3 pt) than last year’s thanks to rate management (+5.8%) and optimized selection of the highest contributing clientele. Having posted a drop offset by a strong increase in...

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