A July full of contrast for Europe’s hotels

5 min reading time

Published on 02/09/04 - Updated on 17/03/22

With a RevPAR up by just 1.7% in July, the results of the hotel industry look fairly disappointing. Effectively some were counting on a more straightforward recovery after a month of June that posted a RevPAR up by 5.6%. But this month the OR are very stable (+0.5 points) whereas the average daily rates are very close to those of the previous year (+1.0%). Major destinations are encountering increasing levels of competition.

Whereas the month of July 2003 proved to be very mediocre for hotels belonging to European chains (a drop in occupancy rates by 0.9 point and average daily rates by 4.1% led to a 5.4% slump in the RevPAR with respect to 2002), sector professionals undoubtedly reckoned upon a more straightforward...

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