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Ipach : prices in the net

4 min reading time

Published on 03/12/08 - Updated on 17/03/22

The cornerstone of any rate policy, the rack rate is a representative indicator of the good or bad health of the hotel industry. In 2008, rack rates, studied after the end of a summer that was devastating for the world economy, express hoteliers’ concern. The drop is moderate (- 0.5%) but breaks away from the acceleration observed last year (+4.5%). The upscale segment revised its ambitions for rates downward whereas the economy segment took an inverse approach and continued its ascendant phase.

The global economy is slowed and hotel rack rates are feeling the pull. In fact, the sampling of rack rates taken after the summer holidays, fully exposes the concerns of European hoteliers and the different strategies adopted for dealing with this slump in activity. For the four most representative...

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