Hotel Groups’ Supply in Europe: leaders on the defensive yet still moving forward

7 min reading time

Published on 31/05/21 - Updated on 25/08/22

Lac et montagnes

The health crisis did not severely affect the hotel room supply of the main groups. They continued their conquest of the old continent in 2020 and protected their position in some cases. The growth of the leaders and the rise of some challengers marked the chain supply’s resilience. The French B&B Hotels has entered the continental Top 10, while the Chinese are gaining even more ground on the European market with the arrival of the Huazhu group in the Top 20.

The French group Accor remains solidly number one in Europe despite the global COVID-19 pandemic slowing down its growth (+1% compared to +2.6% last year). The ibis megabrand drove Its development. The megabrand recorded a net gain of 20 hotels and consolidated its position as Europe’s leading hotel...

MKG Consulting

MKG Consulting

Press / Research & Studies / Events / Training

  • MKG Consulting Paris
SEE THE NOTE

This content is for subscribers only. You have 80% left to discover.

Every week, the HON team brings you an expert look at the world of hospitality.

By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Already a member ?

For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?