The health crisis did not severely affect the hotel room supply of the main groups. They continued their conquest of the old continent in 2020 and protected their position in some cases. The growth of the leaders and the rise of some challengers marked the chain supply’s resilience. The French B&B Hotels has entered the continental Top 10, while the Chinese are gaining even more ground on the European market with the arrival of the Huazhu group in the Top 20.
The French group Accor remains solidly number one in Europe despite the global COVID-19 pandemic slowing down its growth (+1% compared to +2.6% last year). The ibis megabrand drove Its development. The megabrand recorded a net gain of 20 hotels and consolidated its position as Europe’s leading hotel...
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