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France: no revolution this july

1 min reading time

Published on 05/09/09 - Updated on 17/03/22

In July, the observation remained the same as in the previous months. Room revenue remained weighted down by the ambient moroseness (-7.3%). While the budget segment maintained its results from one year to the next, the 2* category could not say the same. This segment is the great deception for the beginning of this summer, with a significant drop in occupancy (-6.8 pts). Its monthly result (-7.6%) is almost the same as that of the midscale (-7.7%). While it was less penalized than at the beginning of the year, the 4* did not make a turnaround and continues to post a double-digit drop in its RevPAR. The summer season thus had trouble getting off the ground. The business segment, whose clientele are generally present until the long weekend for July 14, suffered. At the same time July vacationers were rare. Foreign clientele were affected by the crisis and, in France suitcases are being packed later and later. The barometer of the economic situation ATOUT France-TNS Sofres posted a drop in planification of nightstays by 7% on behalf of national clientele with respect to 2008. Heart warming for hoteliers: this same barometer forecasts a 4% increase for August with longer stays than usual.

“The relative vigor of national demand will compensate for part of the drop in foreign occupancy”: this is the prognostic announced midsummer by the secretary of state for tourism. Hoteliers, disappointed by July, can only hope that August will succeed in reversing the trend. For this first month of...

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