Europe's hotel industry sees red

2 min reading time

Published on 02/03/09 - Updated on 17/03/22

Europe is experiencing a significant drop in its RevPAR (-17.0%). The economic recession is weighing down occupancy at properties (-6.4 pts) causing average daily rates to fall (-6.2%). The year 2009 is definitely starting on the wrong foot.

January is traditionally a weak month, but it can be rich in augur. Activity in this month relies almost exclusively on the Business segment, making it possible too take the pulse of this segment. Unfortunately, it is far slower than in previous years. The diagnosis is stark: Europe’s hotel industry...

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