European hotel industry in May: A cautious approach for the upscale segment

2 min reading time

Published on 01/07/08 - Updated on 17/03/22

The month of May is generally very busy, with businessmen and tourists crossing each other’s paths in hotel reception areas. This is particularly true when the 1st of May is a twofold public holiday: Labour Day and the Ascension. The month of May 2008 has confirmed the rule with an average occupancy rate of 72%. But, like last year, the increase of the RevPAR is lower than the annual average (+4.7% vs +5.6%).

Is the growth of the RevPAR for the upscale segment losing speed? The 4* category is affecting global performance. While all other segments post RevPAR increases by more than 5%, the luxury end of the hotel industry is lagging behind with only a 2.9% rise. Although the global activity is more or...

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