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Europe : drastic shrinking of rack rates

3 min reading time

Published on 05/01/10 - Updated on 17/03/22

A controlled slide for the economy hotel segment and a significant one for 3* and 4*: MKG Hospitality's annual survey of rack rates will be published this month and demonstrates the impact of the economic crisis on European hotel groups' pricing strategies. This complete study offers analyses of rate positioning by hotel chains, rate changes according to categories or countries, the relationship between average daily rates and rack rates, the change of these prices over time, monthly changes in pricing by major European destination…. HTR offers a taste.

A decrease in business demand, promotions on the leisure segment: the drop in prices spread widely due to the major crisis traversed by all European countries. Among the hotel categories, the economy segment was the least effected by this phenomenon. Its domestic character and its offer with a good...

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