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Edimbourg, a festive summer

In Edinburgh, the month of August is traditionally the busy season for hotels. The notorious Edinburgh International Festival and its " hang up " Fringe Festival (focused in theatre) of which, from just a few productions, has taken an ascent becoming one of the largest artistic festivals in the world! This year the festival witnessed a turnout (1.7 million tickets sold). With this kind of turnout, the hotel business can anticipate all positive results for the city. This is a quite diverse event: as the theatrical exhibitions and shows occur, there is a prominent military parade full of bagpipes and kilts, a bookfair, a film festival and yet another dedicated to jazz... Streets flooded with people, completely booked hotel reservations: hotel occupancy rates are skyrocketing and so are the prices. At the time of the three week production in 2007 during the last three weeks of the month, the festival activity rose 10% from last year. Results for hotel industry performance: the RevPar progressed 9,5%. This peak already follows overall trends : over the last rolling 12 months the RevPar climbed 7.2% derived from the ever progressive average daily room-rates.

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