Record affluence for Expopharm in September, prolific K in October, an excellent edition of Medica/Compamed in November: the end of the year has been excellent in Düsseldorf. Room revenue rose by 10.7% last month, results have been in keeping with the last twelve months (+14.6%). The city’s results are very dependent on salon activity, particularly the “Big Four”: Drupa, Interpack, Medica /Compamed and K, which gave a serious boost to hotel rates. K 2007, a major rendezvous for the plastics industry that takes place every three years, made it possible to beat records (+90.1% for the RevPAR) surpassing the 2004 edition with 242,000 visitors. In November, Medica received the same number of visitors as last year despite transport strikes but posts strong growth in the number of exhibitors. In fact, the opening of Hall 8b in the third quarter gave a new thrust to Messe Düsseldorf and strengthened the city’s position on the global marketplace. The 65,000 additional square meters of surface area are promising for the future. And Düsseldorf should begin to feel the benefits starting in 2008 when it will host Interpack in April and Drupa in June.
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