The European hotel market rhythm stays vivid for the beginning of the second semester. RevPAR rises above 10% thanks to joint progress in both demand in number (+1.8 point) and average rate (+7.4%). Good news for the industry as May and June, two traditionally strong months, arrive.
As an old French saying : ‘En Avril ne te découvre pas d’un .l’ which means roughly : in April keep your jacket on. Such cautious advice seemed to have been disregarded by the European hoteliers. The increase in room rate registered last month (+7.4%) will have no consequences on the hotel’s...
This content is for subscribers only. You have 80% left to discover.
Every week, the HON team brings you an expert look at the world of hospitality.
By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.BECOME A MEMBER