April: Arctic-blast outlook for Europe’s hotel industry

2 min reading time

Published on 19/05/09 - Updated on 17/03/22

A dismal April for Europe’s hotels. Revenue per available room dropped by 23.8%, further to a simultaneous drop in occupancy (-9.4 pts) and average daily rates (-12.0%).

Minus 23.8%: in terms of temperature, such levels suggest arctic cold. In terms of the hotel industry, this new drop in the RevPAR opens the way to fear that Europe’s hotels have entered an ice age. Of course, April 2009 decidedly suffers in comparison to an excellent April 2008 (+10.1% vs April...

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