
With Addition of Lilianfels and Echoes Resorts in Blue Mountains
Starwood Hotels and Resorts Worldwide, Inc. announced it has reached an agreement with Lilianfels Hotel Blue Mountains Pty Ltd and Echoes Hotel Blue Mountains Pty Ltd to rebrand Lilianfels and Echoes resorts in Blue Mountains, Australia. Under The Luxury Collection brand, the two hotels will become Lilianfels, A Luxury Collection Resort, Blue Mountains, Australia and Echoes, A Luxury Collection Resort, Blue Mountains, Australia. They are scheduled to debut on 13th February 2012.The Luxury Collection brand is an ensemble of more than 75 of the world’s finest hotels and resorts in more than 30 countries. All of these hotels are internationally recognized as being among the world’s finest. As the newest members of The Luxury Collection brand, Lilianfels and Echoes join a portfolio of celebrated and iconic properties around the world including The Gritti Palace in Venice, Hotel Alfonso XIII in Seville, Hotel Pulitzer in Amsterdam, The Romanos in Costa Navarino and The Chatwal in New York City.