Barry Sternlicht, president & CEO of Starwood Capital, which acquired last year the Louvre Hotels Group, announced the launching of “1” Hotel and Residences, the first luxury, eco-friendly global hotel brand. According to the founder and former CEO of Starwood Hotels, the concept will combine the best of environmentally sustainable architecture and interior design with impeccable service and luxurious comfort. "1" will adhere to green construction and operating principles and commit to environmentally sensitive consumption of natural resources. “Our intention with “1” is to build hotels and residences that are truly green and minimize their impact on their environment,” continued Barry Sternlicht. The initial four properties in the United States will all be new construction. The first hotel will be the “1” Hotel and Residences Seattle expected to open in late 2008, followed by Mammoth Mountain, California; Scottsdale, Arizona; and Ft.Lauderdale, Florida. The first international “1” hotel will be located in Paris, France and will be a renovation of a historic property, presently operated by Louvre Hotels. “In addition, we expect “1” to enter New York, Los Angeles, Washington, D.C. and other major urban markets, as well as premier resort destinations, within the next 12 months”, claimed the president of Starwood Capital. The company aims at 15 hotels signed or under construction within 24 months. The first five hotels in operation will be owned by controlled affiliates of Starwood Capital Group. Each operating unit of hotel properties will be managed by industry leaders. Mr. Hanson's restaurant company, BR Guest, will provide an innovative restaurant, banqueting and room service program, while the spas will also be managed by a world-class operator.
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