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The Spa in the age of reason

7 min reading time

Published on 18/07/06 - Updated on 17/03/22

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After a period of expansion in all directions, has the spa now reached cruising speed? The concept has firmly established itself among customers’ habits and hotel offerings. It has succeeded in proving that it is not a passing mode, but that it has a place in the wellness quest, and is in synch with the desires of clientele at this onset of the XX1st century.

In the United States, the spas attendance ranks fourth among the most important leisure activities. Spamania has not lost ground but has established itself as a durable phenomenon. Why? Because it is perfectly in keeping with the times. But the very concept of the spa is perpetually changing. It is...

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