South Africa: moving forward

10 min reading time

Published on 07/07/09 - Updated on 17/03/22

With just a year left before the FiFA World Cup, South Africa is fine-tuning the last details in its organization of this global event. At a time when political confrontations have not all been quelled, this event offers an exceptional opportunity to showcase the country’s abundant tourism resources, from the sweet life of Cape Town to Kruger Park and its famous “big five” of the Savanna. South African professionals are planning to exploit the publicity offered by the black and white ball to accelerate growth in this destination that can no longer rely on the Mandela effect to boost arrivals.

In less than a year all eyes will be on the Soccer City Stadium. The kickoff for the 19th FiFA World Cup is scheduled for June 11 in Johannesburg to end one month later on July 11, 2010, once again in the economic capital, after making its way through several major cities in the country. This will...

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