After his descent of Everest’s most treacherous slopes, Rob DesLauriers placed his skis in the rack to take on an activity that would not necessarily prove to be any less strenuous: hotel operations. With his Cornell diploma, this pioneering extreme skier opened the luxurious Teton Mountain Lodge in Wyoming in 2002. With this first success behind him, Rob des Lauriers went a step further and launched the Terra Group in November 2006. His goals were high – between 12 and 15 resorts worldwide in 2015 – but reasonable since this new brand is positioned on the strong luxury segment. The first property to open, Terra Jackson Hole, is one of 5 hotels in the United States to receive Silver LEED (Leadership in Energy and Environmental Design) certification. This prestigious label guarantees the implementation of all good environmental practices with regard to energy conservation and recycling. And this green awareness finds its way right into bed... The “Terra Bed” was especially designed for the hotel and is guaranteed 100% organic. But this is not the only appeal of this intimate luxury property. The Terra Group is also banking on the small design hotels category. This “ecoboutique” hotel has 72 rooms offering a breathtaking view of the Teton Range. The hotel takes its inspiration from this dizzying landscape to offer a blend of natural materials – stone and wood – and resolutely urban decoration – furniture, flat screens. To relax after a day of skiing or walking in the Yellowstone and Grand Teton National Parks, the Terra Jackson Hole also has two restaurants and a spa.